AN INTRODUCTION TO DIGITAL MARKETING
Digital marketing is advertising or marketing using the internet or any electronic devices. The channels for digital marketing include search engines, blogs, websites, social media, email, mobile apps and chat messengers. Strategies for digital marketing include optimizing online content for higher search engine rankings (SEO), generating interesting optimized content to encourage customers’ online interaction with the brand through blog posts and social media posts (SMM), creating offer or benefit based landing pages for the business website, using insights to create targeted emails and promote the business or its offerings, the development of mobile apps, using chat messengers for targeted interactions with customers to boost lead generation and customer retention, answering questions and responding to reviews online to stay connected to customers, and so much more. As you can see, the many facets of digital marketing can be used at every single point and stage of a customer’s interaction with a brand. Digital marketing has thus become an integral part of any company or business’ marketing efforts and is often the only kind of marketing that they may do.
IMPORTANCE OF DIGITAL MARKETING
With the pervasiveness of the internet and smartphones, it has become imperative for brands and businesses to have a robust online presence. In today’s age of limited attention spans, if a brand or business is out of sight, it also means it’s not on their customer’s minds.
Digital marketing efforts ensure that the business or brand remains relevant in the eyes of their customers by improving brand visibility. It puts the brand where the customers are - online: in search engine results, on social media platforms, in their email inbox, on their smartphones, in their chats, on websites they visit often, and more.
Besides an increase in visibility, digital marketing also allows for the brand or business to express its personality and values. The kind of content a brand puts out helps to create a connect with their customers and inspire brand loyalty. By allowing brands and businesses to respond to customers in real-time, act on their input, promote specific offerings that are relevant to their needs, collaborate with those they admire and respect, or even simply to keep a finger on the overall customer pulse or sentiment towards them and adjust their messaging accordingly, digital marketing has cut down the distance between a brand and its customers. In an overcrowded market, this feeling of affinity and loyalty are often the things that persuade a customer to choose one brand or business over the other.
The digital marketing course will equip students to plan and implement digital marketing strategies across channels. It will teach them the industry-best practices and how to capitalize on different market trends for their clients well into the future. Through this digital marketing training course, you will get hands-on experience as well as a deep understanding of how to use the different digital marketing channels, as well as how to test, measure and analyze performance and ROI.
The digital marketing course will cover the following:
- Search Engine Optimization (SEO)
- Content Marketing
- Social Media Marketing (SMM)
- SEM (Search Engine Marketing)
- Pay Per Click Advertising (PPC)
- Affiliate Marketing
- E-mail Marketing
- Instant Messaging Marketing
- Native Advertising
- Online PR
- Marketing Automation
- Inbound Marketing